JAAGRUK BHARAT

The Insurance Regulatory and Development Authority of India (IRDAI) has launched the Bima Trinity Plan, a landmark initiative designed to make insurance simple, affordable, and widely accessible. The plan brings together three key elements—Bima Sugam, Bima Vistar, and Bima Vaahak—to address different gaps in the insurance ecosystem. Bima Sugam will serve as a unified digital marketplace where customers can easily compare, buy, manage, and claim insurance policies on a single platform. Bima Vistar will provide bundled coverage, combining life, health, property, and accident insurance into one affordable policy, reducing the hassle of multiple products. Bima Vaahak will act as the last-mile distribution channel, with women agents and local representatives promoting awareness and delivering insurance services in rural and semi-urban areas. Collectively, the Bima Trinity Plan supports IRDAI’s vision of “Insurance for All by 2047”, aiming to increase penetration, enhance transparency, and ensure that every household in India is financially protected.